The Fierce Decorum Report // Q1 + Q2 2025
What We're Seeing Across the Industry
Big Transitions Are the New Normal
If 2025 had a theme, it would be evolution.
We’re seeing founders across industries hit pause and reassess: What do they really want? Where do they actually want to grow? And how aligned are their businesses with the lives they want to live?
Some are scaling up, hiring, and positioning for bigger growth. Others are tightening things up, scaling back, or refining offers to create more sustainability. Neither move is “right” or “wrong”-it’s about clarity.
At Fierce Decorum, we’re helping founders navigate these transitions not just reactively, but strategically: evaluating their offers, restructuring their teams, and setting up the systems that match where they’re headed next.
Transition isn’t a setback, it’s an invitation to design a business that actually fits.
The Tech Stack Reality Check
The dream of “one platform to rule them all” is officially over.
More founders are realizing that there’s no perfect, one-size-fits-all system, especially if you're growing.
The businesses that scale well are treating their tech stack like an ecosystem, not a magic wand.
What we’re helping clients do:
Pick systems that solve 80% of the problem. (Not chase shiny objects.)
Layer in human process where it matters most. (Automation has a ceiling—people still need people.)
Design intentional workflows that feel easy to use, and even easier to scale.
If you're trying to "outsource your problems" to software alone, you're setting yourself up for frustration. Instead, if you invest in smart and strategic builds, your business becomes exponentially easier to run.
Different Dreams = Different Systems
Another myth we’re seeing die off fast: that everyone should be building toward the same model.
You don’t need the same systems as someone building a 50-person agency if your dream is a lean, high-profit, lifestyle-first business.
You don’t need to automate everything if personal client relationships are your core advantage.
You don’t need massive hiring pipelines if you want a boutique, high-touch operation.
You don’t need to follow the blueprint if the blueprint doesn’t fit.
The real work is defining what you want your business to look like - and then designing systems, teams, and offers to support that vision.
At Fierce Decorum, that’s always our north star. We’re not building generic structures. We’re helping each client build the operations and ecosystem that match their goals, because success looks different for everyone.
A-ha Moments We Loved
"Your mind is almost as pretty as you are." - To Tiff from Becca (a client) after a project planning session.
"The amount of people that don’t read LinkedIn job posts but apply anyway..." - Hiring chaos in action. (Psst... we have tips on hiring the right way. [Read Here])
"The magic of a shared Google Drive." - When you realize 5 minutes of setup saves 50 hours of chaos. (If you organize it right the first time, you save yourself endless stress later!)
Industries we served in Q1:
Interior Designers
Professional Staging Company
Custom Wedding Event Rental Company
Manufacturing Company
Author and Speaker
Boutique Spa
Real Estate Agent
PR Agency
Marketing Agencies
Social Media Agencies
Web Design and Development Company
Photographer
Videographer
What We Solved & Built so far in 2025
Operations & Business Strategy
Designed and implemented scalable systems for agencies, creatives, and service providers, making daily operations smoother and more sustainable.
Refined internal workflows to help CEOs delegate more effectively and stay focused on high-impact leadership work.
Mapped out full client journeys, from onboarding to offboarding, to create a seamless, elevated client experience at every stage, along with all the tools to support the process!
Marketing & Content Development
Developed custom marketing strategies that align brand voice with revenue goals, spanning social media, email marketing, and content repurposing.
Built brand assets, proposal templates, and pricing guides that elevate client-facing materials and streamline the sales process.
Created editorial content systems inside ClickUp to help businesses stay visible, consistent, and strategic without burning out.
Hiring & Team Growth
Sourced, hired, and trained key team members, including admin and office support, sales support, social media account managers, and copywriters to set businesses up for growth.
Provided leadership coaching to help CEOs shift from "doing it all" to stepping fully into their CEO roles, building teams they can actually trust.
Tech & Automation
Audited and optimized CRM and project management systems (including Dubsado, ClickUp, Monday.com, and Google Workspace) to streamline operations.
Implemented smart automation to simplify client communications, sales workflows, and internal project management.
Recommended and integrated the best-fit tech tools for each client’s growth stage and goals—no one-size-fits-all solutions here.
Business Development & Scaling
Conducted deep-dive business audits to refine pricing strategies, service models, and revenue goals.
Helped businesses pivot, reposition, and expand into new markets with stronger offers and clearer messaging.
Built long-term strategic plans that prioritize sustainable growth, profitability, and work-life balance - because success should feel good, too.
We’re so grateful for every client, partner, and supporter who has been part of this incredible journey. Your trust, collaboration, and willingness to build better businesses inspire us every day.
Here’s to a fierce (rest of) 2025! If you’re ready to streamline, scale, and step into your CEO role, let’s chat about how we can support you in the new year.
Want to learn more about all that we do or have questions? We'd love to connect!
